How ‘Near Me’ helps us find what we need, not just where to go

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Right here, right now Whether it’s a jar of spices or a restaurant, today’s impatient consumers want things in the moment they need them—which is typically “now.” I’ve written about this impatience before. From on-the-fly travel plans to businesses “open now” to same-day shipping, people are using search to find answers to their immediate needs. And […]